Does your organization have a writing style guide? If not, you really should have one.
Successful technology vendors document their writing preferences into a writing style guide. That way, marketing communications that are developed by multiple internal and/or external resources (like LeadingEdge) all read like they’ve been written by the same author, or at least by the same company, and reflect consistent writing practices.
Elements that are typically captured within writing style guides include:
- Guidelines for voice, tone, tense, and point of view
- Use of company and third-party trademarks
- Alignment with preferred style guide (e.g., Chicago Manual of Style, AP Style Guide)
- Spelling, capitalization, and punctuation preferences (e.g., eBook vs. Ebook, email vs. e-mail, website vs. web site, Internet vs. internet, Web vs. web)
- Documenting third-party source references
- Avoiding common writing mistakes (e.g., on-premises vs. on-premise)