White Papers
Content for both business and technical white papers to support all stages of the buyer journey.
White papers are essential for customers and prospects who require a more in-depth understanding of your products and solutions. They’re a great way to generate new leads, exhibit thought leadership, and feed your hungry social media program.
Topics for white papers span the gamut – from technical product architecture white papers to business-oriented ROI/TCO white papers, and everything in between.
Sample topics include:
- Product overview
- Product architecture
- Features explained
- What’s new
- Vertical industry
- Horizontal solution
- Regulatory compliance
- Industry compliance
- Buyer’s guide
- Evaluator’s guide
- Integration guide
- ROI / TCO analysis
Whether your white paper development resources are oversubscribed, or your internal subject matter experts lack writing ability, LeadingEdge, experienced content creation marketing company, can help!
We’re Fluent in Technology
LeadingEdge is laser-focused on serving the content creation needs of marketing teams. Our veteran product marketing consultants average 15-20 years of experience creating white papers for technology vendors. And we’re experienced in virtually all IT industry segments, including security, networking, virtualization, storage, mobile, cloud, and more.
Minimal Ramp-up Time
Our expert consults require little ramp-up time. They’re coming into your engagement with foundational knowledge of your IT industry segment. They just need to be oriented to your company’s unique value proposition.
Faster and Easier Review Cycles
A common frustration IT vendors have when working with contractors is lengthy and painful review cycles. In some cases, they make so many edits that it would have been easier to write the white paper in-house in the first place! With LeadingEdge, your review cycles will be quick and easy. As our consultants already have technical foundations and extensive industry experience, edits are typically minimal.
Need a companion infographic? Or perhaps help creating custom graphics or laying out your white paper?
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