Website Audit
Review current analytics, messaging, navigation, layout/look and feel, and overall user experience of the company website, as well as competitors, and propose improvements.
Your company website is your most powerful marketing tool. It’s important that your website is responsive, easy to navigate, visually appealing, and has the information your prospects are looking for at all stages of the buyer’s journey.
Do you feel your website has room for improvement? If so, hire us and we’ll provide you with fresh ideas for taking your website to a whole new level.
The result is a comprehensive report of website recommendations from an experienced, independent third party. Of course, LeadingEdge is available to tackle all of your website improvements all at once or in stages over time. We’re available to support you every step of the way.
If you contract with LeadingEdge to perform a website audit, you’ll be working with two veteran LeadingEdge consultants simultaneously:
A LeadingEdge website consultant will assess:
- Overall look-and-feel
- Performance
- Ease of navigation
- Appearance on mobile devices
- Potential broken links, forms, or other problems
- Website code base (e.g., outdated plug-ins)
A LeadingEdge marketing consultant will assess:
- Overall look-and-feel
- Home page organization / assets
- High-level messaging
- Branding alignment
- Adequacy of landing pages
- Competitive comparisons
Would you like a fresh perspective of your content strategies and demand generation programs? Interested in learning other ways that LeadingEdge supports tech vendors with regard to marketing strategy and planning? Click on any of these related LeadingEdge services to learn more:
