Survey Reports
Sponsoring a LeadingEdge survey report based on findings of a web-based survey helps generate and nurture top-of-funnel leads while demonstrating thought leadership with customers, partners, journalists, and analysts. LeadingEdge’s data quality, geographic reach, and breadth of project deliverables is second to none.
Sponsoring a LeadingEdge promotional survey report based on the findings from a web-based market research survey yields numerous benefits for technology vendors, including:
- Demonstrating thought leadership in your industry
- Generating new, and nurturing existing, top-of-funnel leads
- Validating the need for your product category
- Conveying the need for your product’s competitive advantages
- Improving brand awareness through media coverage
- Gaining favor with key industry analysts
There are many IT research vendors who regularly publish sponsored survey reports. But none of them matches LeadingEdge’s data quality, geographic reach, or breadth of available sponsorship deliverables.
| LeadingEdge | Other Researchers | |
|---|---|---|
| DATA QUALITY | ||
| Minimum sample size and survey margin of error | Yes | Varies |
| Restrict responses by job role, employee count, and industry | Yes | Varies |
| Prevent disqualified respondents from re-starting survey | Yes | No |
| Minimum employee count for respondents | 500 | 1 |
| Provide “Don’t know” responses so respondents aren’t forced to answer questions outside their knowledge base | Yes | No |
| Randomize repsponses to prevent order bias | Yes | No |
| Translate survey for Non-English speakers | Yes | No |
| GEOGRAPHIC REACH | ||
| Guarantee exact sample size by country | Yes | No |
| North America | Yes | Yes |
| Europe | Yes | Varies |
| Asia & ANZ | Yes | Rarely |
| Middle East & Africa | Yes | Rarely |
| Latin America | Yes | Rarely |
| PROJECT DELIVERABLES | ||
| Survey Report | Report with deep analysis | Report with statistics only |
| Webinar participation | Yes, by subject matter expert | Yes, subject matter expertise varies |
| Raw summarized data for self-analysis | Yes | Rarely |
| Content syndication leads with ability to specify filters, such as countries, industries, job roles, and organization size | Optional, and can specify filters | Varies, but can’t specify filters |
| Copy for website, blog, email, and social media promotion | Optional | No |
| Localized report and infographic in languages of choice | Optional | No |
Whether you sponsor a survey report on our research calendar, or you come up with your own idea for an ad hoc or annual survey report, sponsoring a LeadingEdge survey report will pay dividends in so many ways. Your eMarketing team will love you, your public relations team will love you, your analyst relations team will love you, and your sales team will definitely love you!
LeadingEdge’s survey reports can be completed in as little as two months. Sponsors receive an attractive report chock full of meaty analysis with their logo on the front cover and a full-page ad in the back. Sponsors also receive the raw summarized survey data for further in-depth analysis, and a LeadingEdge subject matter expert will participate in your webinar to promote the report’s key findings. Additional sponsorship deliverables, such as leads, infographics, blogs, promotional content, and localized reports, are available upon request.
Interesting in sponsoring an upcoming LeadingEdge survey report? Or want to suggest a new research topic? Contact us today at info@Leading-Edge.com.
Need a companion infographic? Or perhaps help creating custom graphics or laying out your white paper? Click on any of these related LeadingEdge services to learn more:
