Survey Reports

Sponsoring a LeadingEdge survey report based on findings of a web-based survey helps generate and nurture top-of-funnel leads while demonstrating thought leadership with customers, partners, journalists, and analysts. LeadingEdge’s data quality, geographic reach, and breadth of project deliverables is second to none.

Sponsoring a LeadingEdge promotional survey report based on the findings from a web-based market research survey yields numerous benefits for technology vendors, including:

  • Demonstrating thought leadership in your industry
  • Generating new, and nurturing existing, top-of-funnel leads
  • Validating the need for your product category
  • Conveying the need for your product’s competitive advantages
  • Improving brand awareness through media coverage
  • Gaining favor with key industry analysts

There are many IT research vendors who regularly publish sponsored survey reports. But none of them matches LeadingEdge’s data quality, geographic reach, or breadth of available sponsorship deliverables.

 LeadingEdgeOther Researchers
DATA QUALITY
Minimum sample size and survey margin of errorYesVaries
Restrict responses by job role, employee count, and industryYesVaries
Prevent disqualified respondents from re-starting surveyYesNo
Minimum employee count for respondents5001
Provide “Don’t know” responses so respondents aren’t forced to answer questions outside their knowledge baseYesNo
Randomize repsponses to prevent order biasYesNo
Translate survey for Non-English speakersYesNo
GEOGRAPHIC REACH
Guarantee exact sample size by countryYesNo
North AmericaYesYes
EuropeYesVaries
Asia & ANZYesRarely
Middle East & AfricaYesRarely
Latin AmericaYesRarely
PROJECT DELIVERABLES
Survey ReportReport with deep analysisReport with statistics only
Webinar participationYes, by subject matter expertYes, subject matter expertise varies
Raw summarized data for self-analysisYesRarely
Content syndication leads with ability to specify filters, such as countries, industries, job roles, and organization sizeOptional, and can specify filtersVaries, but can’t specify filters
Copy for website, blog, email, and social media promotionOptionalNo
Localized report and infographic in languages of choiceOptionalNo
VIEW SURVEY REPORTS
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Whether you sponsor a survey report on our research calendar, or you come up with your own idea for an ad hoc or annual survey report, sponsoring a LeadingEdge survey report will pay dividends in so many ways. Your eMarketing team will love you, your public relations team will love you, your analyst relations team will love you, and your sales team will definitely love you!

LeadingEdge’s survey reports can be completed in as little as two months. Sponsors receive an attractive report chock full of meaty analysis with their logo on the front cover and a full-page ad in the back. Sponsors also receive the raw summarized survey data for further in-depth analysis, and a LeadingEdge subject matter expert will participate in your webinar to promote the report’s key findings. Additional sponsorship deliverables, such as leads, infographics, blogs, promotional content, and localized reports, are available upon request.

Interesting in sponsoring an upcoming LeadingEdge survey report? Or want to suggest a new research topic? Contact us today at info@Leading-Edge.com.

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Need a companion infographic? Or perhaps help creating custom graphics or laying out your white paper? Click on any of these related LeadingEdge services to learn more:

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