Strategy & Planning

LeadingEdge offers strategy and planning services to help technology companies of all shapes and sizes build the foundation to a successful marketing function.

To make the most of your company’s marketing investment, you’ve got to start with the fundamentals. After all, running a bunch of programs won’t help move the needle if you don’t know who your buyer is, how your products and services help, what you’ve currently got in place to support those messages – and where the gaps are.

Take advantage of what you need to compete in today’s competitive marketplace:

Messaging Development

Let LeadingEdge lead an on-site messaging workshop with key product or service stakeholders, culminating in a message map to ensure all of your marketing communications reinforce consistent positioning, message pillars, and supporting proof points.

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Buyer Persona Development

Creating accurate buyer persona cards helps marketing optimize its lead-generation and lead-nurturing programs by ensuring the right messages are sent to the right decision-maker or influencer based on their role, their challenges, their needs, and their personal demographics.

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Go-To-Market Planning

Assess and/or create marketing strategy for product and company launches. Identify gaps and propose improvements.

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Website Audit

Review current analytics, messaging, navigation, layout/look and feel, and overall user experience of the company website, as well as competitors, and propose improvements.

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Content Audit

Review content strategy and available content. Map current and upcoming content to the buyer journey; identify gaps and address them with suggestions for new content.

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Demand Generation Program Audit

Assess the demand generation process from acquisition, conversion, engagement, to close. Make recommendations for tracking metrics and improving overall results.

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