Standard Lead Generation
LeadingEdge can promote your high value content to IT personnel in any country, in any industry, with any job role, employed by organizations of any size. We’ll generate the qualified opt-in leads you need at a price you can afford.
The LeadingEdge Content Syndication Network provides our clients with unparalleled access to more than 150 million B2B professionals across all continents and regions
LeadingEdge is the “Amazon.com” of content syndication. If there’s a consumer product you want to buy, the odds are you’ll find it on Amazon – and at the lowest price available. This is because Amazon works with “everybody.” Amazon’s sellers pay fees to Amazon for promoting their offerings and for facilitating the sales transaction.
This is the perfect analogy for how LeadingEdge provides content syndication to our clients. Although we don’t personally promote your content, we are your broker to top B2B content syndication providers serving the IT industry, including 100+ tech publications and commercial content syndication vendors. And as most our partners provide us with agency discounts, you won’t pay more by working with LeadingEdge. In fact, the odds are you’ll pay less!
LeadingEdge offers five content syndication options to meet the needs and budgets of all tech vendors. The following table depicts the components of each offering:
| Standard Lead Generation | Account-based Marketing (ABM) Lead Generation | Purchase Intent-based Lead Generation | Marketing-qualified Lead Generation | |
|---|---|---|---|---|
| Standard country, demographic, and firmographic filters | Yes | Yes | Yes | Yes |
| Custom download registration form questions | Optional | Optional | Optional | Optional |
| Customer provides list of target accoutns | Yes (500 minimum) | |||
| LeadingEdge provides list of accounts with purchase intent | Yes (500 minimum) | |||
| Two-touch campaign with two content assets | Yes | |||
| Telemarketing follow-up to uncover potential sales leads |
Why LeadingEdge?
There are many reasons why tech vendors turn to LeadingEdge for content syndication:
- New to content syndication and need help generating qualified leads
- Tired of paying high cost-per-lead (CPL) prices with current provider
- Exhausted leads with current provider and now experiencing diminishing returns
- Current provider doesn’t offer enough demographic granularity for lead filters
- Current provider lacks geographic coverage to support your regional sales teams
- Current provider doesn’t provide account-based leads, purchase intent-based leads, marketing-qualified leads, or sales-ready leads
Regulatory Compliance
LeadingEdge’s content syndication offerings adhere to the following international privacy and data protection regulatory compliance standards:
- United States CAN-SPAM Act
- California Consumer Privacy Act (CCPA)
- Canada Anti-Spam Law (CASL)
- European Union General Data Protection Regulation (EU GDPR)
- Brazil General Data Protection Law
(Lei Geral de Proteção de Dados Pessoais, or LGPD)
Getting Started
To get started, download our Price Quote Request Form and populate it with the following information:
- Total quantity of leads
- Project duration in months
- Standard lead filters:
- Country
- Job role
- Job level
- Industry
- Employee count or annual revenue
- Registration form custom questions
- Use of account suppression list
- Acceptance of personal email addresses
- Request for account-based leads
- Request for marketing-qualified leads (MQLs)
- Request for sales-ready leads
Once you’ve populated the Price Quote Request Form, save the updated file and email it to info@Leading-Edge.com. You will receive a price quote within one business day.
Want to take content syndication to the next level by generating account-based leads, marketing qualified leads, or sales-ready leads? Or maybe you need help creating high-value content to be used for content syndication? Click on any of these related LeadingEdge services to learn more:
