Search engine optimization (SEO) should be an essential part of every tech vendor’s digital marketing strategy. Simply put, SEO helps to improve a website in ways that help it rank favorably within natural search results when users search for specific words and phrases.
Unfortunately, the algorithms that Google (who now owns more than 90% of the search engine market) uses to perform searches is constantly evolving. So, it’s important to select an SEO vendor that is constantly aware of changes in Google’s searching techniques.
LeadingEdge typically offers SEO services through fixed-price engagements (to get your SEO program up and running) followed by monthly SEO maintenance retainers. On average, our customers can expect to see notable search ranking improvements in approximately 4-6 months.