Search Engine Optimization
An essential part of every tech vendor’s digital marketing strategy that helps websites rank favorably within natural search results when users search for specific keywords and phrases.
Search engine optimization (SEO) should be an essential part of every tech vendor’s digital marketing strategy. Simply put, SEO helps to improve a website in ways that help it rank favorably within natural search results when users search for specific words and phrases.
Unfortunately, the algorithms that Google (who now owns more than 90% of the search engine market) uses to perform searches is constantly evolving. So, it’s important to select an SEO vendor that is constantly aware of changes in Google’s searching techniques.
LeadingEdge typically offers SEO services through fixed-price engagements (to get your SEO program up and running) followed by monthly SEO maintenance retainers. On average, our customers can expect to see notable search ranking improvements in approximately 4-6 months.
LeadingEdge can help improve our customers’ SEO capabilities in many ways, including:
- Preliminary SEO assessment
- Keyword research
- Meta, Alt & H1 tags
- Technical audits
- On-page optimization
- Internal linking
- URL structure, category and breadcrumb recommendations
- Structured data and analytic code implementation
- Content recommendations
- Sitemap creation and submission
- Ongoing keyword rank monitoring and SEO reporting
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