The Right Message for the Right Audience
Too many IT vendors fall into the “one size fits all” trap. They create a single presentation to be used for all audiences, regardless of technical experience or job role. LeadingEdge can help expand and maintain your library of presentations, ensuring your sales, marketing, and executive colleagues have the presentations they need at their fingertips.
Our expert consults require little ramp-up time. They’re coming into your engagement with foundational knowledge of your IT industry segment and decades of marketing experience. They just need to be oriented to your company’s unique value proposition.
Your “Cake and Icing” Specialists
The “cake” is your presentation’s content. The “icing” is how the content is portrayed. Finding a contractor who is great at both is challenging at best. Fortunately, LeadingEdge has both cake and icing experts. Your primary interface will be a seasoned product marketing consultant who will develop the right content for your audience. He or she will work with a talented graphic designer behind the scenes to create any custom diagrams or imagery necessary to bring your presentation to life. Together, they’ll take your company’s presentations to a whole new level.