Creating messaging for your products and services that stands out in a crowded market is challenging, to say the least. Fortunately, LeadingEdge can help. Our veteran product marketing consultants can lead an on-site messaging workshop with key stakeholders from your company with the goal of creating a product or service message map that contains:
- Product/service positioning phrase, sentence, and paragraph
- Three (or four if necessary) message pillars (i.e., key value proposition themes)
- Well-polished Proof point statements that correspond to each of the message pillars
For example, if one of your product’s message pillars is “Easy to Use,” then you may have proof point statements that correspond to those product attributes that support your ease-of-use assertion, such as installation wizards, customizable dashboards, report templates, and more.
Once you have a message map that everyone has approved, make it accessible to everyone inside and outside your organization responsible for creating marketing content. That way, you’re consistently reinforcing your product or service messaging pillars and associated proof points across all of your marketing communications, including:
- Website content
- Solution briefs
- Animated explainer videos
- Whiteboard animations
- Interactive infographics
There are many companies out there that provide assistance with messaging development and buyer persona development, which should be a prerequisite. So, why should tech vendors choose LeadingEdge?