Media Bylines

Content for media bylines to be placed in business and trade publications.

Providing media bylines to IT trade publications is an outstanding way to promote your company’s brand while fostering your company’s thought leadership. Although media bylines are almost always vendor-agnostic, the author’s company name is featured prominently.

Frequent topics for byline articles include:

  • New year industry predictions
  • The need for a given product or service
  • Responses to newsworthy events
  • Comments related to topics of the day
  • Insights into regulation changes
  • Tips for avoiding common mistakes
  • Common ways to reduce TCO
  • Analysis of research study insights

Oftentimes byline articles – especially those attributed to company executives – are “ghost-written” by third parties. Ghost-writers may be internal employees or external contractors. Regardless, the person developing the content must not only write well but also have a deep understanding of the topic at hand. Which is why our customers so frequently turn to LeadingEdge.

The Benefits of Outsourcing Your B2B Tech Content
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We’re Fluent in Technology

LeadingEdge is laser-focused on serving the content creation needs of IT vendor marketing teams. Our veteran product marketing consultants average 15-20 years of experience creating media bylines, blogs, and other promotional copy for technology vendors. And we’re experienced in virtually all IT industry segments, including security, networking, virtualization, storage, mobile, cloud, and more.

Minimal Ramp-up Time

Our expert consults require little ramp-up time. They’re coming into your engagement with foundational knowledge of your IT industry segment. They just need to be oriented to your company’s unique value proposition.

Faster and Easier Review Cycles

With LeadingEdge, your review cycles will be quick and easy. As our consultants already have technical foundations, edits to your outsourced media bylines are typically minimal. In short, we get it right the first time – and on time.


Need a companion blog or infographic? Or perhaps help developing additional marketing content? Click on any of these related LeadingEdge services to learn more:

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