Marketing-qualified Lead Generation
Convert a portion of your standard leads into marketing-qualified leads through two-touch content syndication campaigns with (optional) custom registration questions.
Take LeadingEdge’s standard lead generation offering to the next level by converting a portion of your standard leads into marketing-qualified leads (MQLs).
| Standard Lead Generation | Account-based Marketing (ABM) Lead Generation | Purchase Intent-based Lead Generation | Marketing-qualified Lead Generation | Sales-ready Lead Generation | |
|---|---|---|---|---|---|
| Standard country, demographic, and firmographic filters | Yes | Yes | Yes | Yes | Yes |
| Custom download registration form questions | Optional | Optional | Optional | Optional | Optional |
| Customer provides list of target accoutns | Yes (500 minimum) | ||||
| LeadingEdge provides list of accounts with purchase intent | Yes (500 minimum) | ||||
| Two-touch campaign with two content assets | Yes | ||||
| Telemarketing follow-up to uncover potential sales leads | Yes |
In addition to the standard regional and demographic filters associated with standard leads, LeadingEdge can generate highly qualified leads that align with your company’s MQL scoring method.
LeadingEdge generates MQLs for high-tech vendors by:
- First generating 200 or more standard leads
- Submitting a second content asset to the 200+ standard leads
- [Optional] Adding custom questions to the registration form to further qualify each lead, such as:
- Confirming the lead’s role is relevant to your product or service offering
- Confirming that the lead is a decision-maker, rather than an influencer
- Confirming that the lead’s organization uses a prerequisite platform
LeadingEdge is the “Amazon.com” of content syndication.
The LeadingEdge Content Syndication Network provides our clients with unparalleled access to more than 150 million B2B professionals across all continents and regions:
Why LeadingEdge?
There are many reasons why tech vendors turn to LeadingEdge for content syndication:
- New to content syndication and need help generating qualified leads
- Tired of paying high cost-per-lead (CPL) prices with current provider
- Exhausted leads with current provider and now experiencing diminishing returns
- Current provider doesn’t offer enough demographic granularity for lead filters
- Current provider lacks geographic coverage to support your regional sales teams
- Current provider doesn’t provide account-based leads, purchase intent-based leads, marketing-qualified leads, or sales-ready leads
Regulatory Compliance
LeadingEdge’s content syndication offerings adhere to the following international privacy and data protection regulatory compliance standards:
- United States CAN-SPAM Act
- California Consumer Privacy Act (CCPA)
- Canada Anti-Spam Law (CASL)
- European Union General Data Protection Regulation (EU GDPR)
- Brazil General Data Protection Law
(Lei Geral de Proteção de Dados Pessoais, or LGPD)
Getting Started
To get started, download our Price Quote Request Form and populate it with the following information:
- Total quantity of leads
- Project duration in months
- Standard lead filters:
- Country
- Job role
- Job level
- Industry
- Employee count or annual revenue
- Registration form custom questions
- Use of account suppression list
- Acceptance of personal email addresses
- Request for account-based leads
- Request for marketing-qualified leads (MQLs)
- Request for sales-ready leads
Once you’ve populated the Price Quote Request Form, save the updated file and email it to info@Leading-Edge.com. You will receive a price quote within one business day.
Want to take content syndication to the next level by generating account-based leads, marketing qualified leads, or sales-ready leads? Or maybe you need help creating high-value content to be used for content syndication? Click on any of these related LeadingEdge services to learn more:
