In addition to working with a highly experienced LeadingEdge marketing consultant to author your report, you’ll first work with a separate LeadingEdge ROI consultant to develop a spreadsheet-based ROI calculator. Once completed, this spreadsheet will be used by the LeadingEdge marketing consultant when interviewing four of your customers to help gauge their specific ROI by using your company’s product or service.
LeadingEdge’s ROI consultants are 100% dedicated to creating ROI calculators and related sales prospecting tools. In other words, that’s all they do! They don’t create white papers, eBooks, or research reports like our marketing consultants. These expert consultants only build ROI-based sales tools and will bring a field-proven methodology and a fresh perspective into every engagement.
Leverage Your LeadingEdge Investment
Creating a LeadingEdge Key Economic Impact Report affords you two additional ways to leverage your existing LeadingEdge investment. First, the initial step in creating a Key Economic Impact Report is to create a spreadsheet-based ROI calculator to model all of the inputs and ROI calculations associated with your company’s specific product or service. This is a separate deliverable associated with your Key Economic Impact Report project and is provided at no additional charge. The spreadsheet can be used by your salespersons, sales engineers, and channel partners during consultative sales meetings, whether conducted online or in person.
Second, once your Key Economic Impact Report is completed, you can purchase a LeadingEdge web-based ROI calculator at a significant discount. This helps your website visitors assess how they can achieve a positive ROI by using your company’s product or service.