Demand Generation Programs Audit

Assess the demand generation process from acquisition, conversion, engagement, to close. Make recommendations for tracking metrics and improving overall results.

Want to get an outside perspective on your demand generation programs? Well, you’ve come to the right place.

Select LeadingEdge marketing consultants are also demand generation specialists—some of whom are prior heads of marketing and/or demand generation teams for successful tech vendors. These veteran consultants will work with you and your demand generation colleagues to audit your current programs, make recommendations for improving them, and suggest new programs that may be worth investing in. Specifically, your LeadingEdge consultant will:

  • Review your company’s bookings goals, funnel conversation rates, and your current MQL to SQL conversion process
  • Analyze the effectiveness of your current paid search (i.e., Google PPC) and social media programs
  • Review your current SEO initiatives, including page titles, tags, and descriptions to ensure keyword richness and technical correctness (e.g., format, character count) to maximize natural Google search results
  • Review email lead nurturing program for logical flow, compelling messaging, and appropriate segmentation
  • Ensure CMO has access to all relevant performance metrics to help measure ROI for each demand generation program

Why turn to LeadingEdge to help you accomplish this?

We Know Demand Generation

LeadingEdge’s marketing consultants average 15-20 years of experience working for tech vendors as both employees and contractors. The consultant we’ll assign to your project will be a true “heavy hitter” in every sense. They’ll be drawing from their years of experience working with numerous tech vendors across various IT product categories.

We’re Fluent in Technology

LeadingEdge is laser-focused on serving the marketing needs of tech vendors. Our veteran marketing consultants have subject matter expertise in virtually every IT industry segment including security, networking, ITSM, storage, virtualization, and more. This enables us to identify potential demand generation programs that are specific to particular IT markets.

The result is a comprehensive report of demand generation program recommendations from an experienced, independent third party. Of course, LeadingEdge is available to help execute your demand generation programs if you’re feeling a little short-staffed. We’re available to support you every step of the way.

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Need someone to help execute your demand generation programs? Or would you like us to also audit your website and content marketing program? Click on any of these related LeadingEdge services to learn more:

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