Custom Research

LeadingEdge is a custom market research powerhouse. We offer more custom research offerings than any other vendor in the entire IT industry.

Our promotional survey reports are second to none. No other research vendor can match LeadingEdge’s data quality, report quality, geographic coverage, and breadth of available sponsorship deliverables. Nobody – not even close.

Technology vendors also turn to LeadingEdge to conduct marketing research studies for internal use, such as measuring customer satisfaction and loyalty, gauging brand awareness, and validating opportunities to expand into new IT markets.

Here’s a quick look at LeadingEdge’s custom research:

Survey Reports

Sponsoring a LeadingEdge survey report based on findings of a web-based survey helps generate and nurture top-of-funnel leads while demonstrating thought leadership with customers, partners, journalists, and analysts.

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New Market Validation Studies

LeadingEdge can help IT vendors decide whether to expand into new or existing IT industry segments by conducting formal research studies using a mix of web-based surveys and telephone interviews with prospective buyers.

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Key Economic Impact Reports

Create a LeadingEdge-branded report that gives your prospects insights into the return on investment they may achieve using your company’s product or service by learning how four of your customers achieved positive ROI in their environments.

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Analyst Reports

Sponsoring a LeadingEdge analyst report provides objective, third-party validation of your product category and/or unique competitive advantages.

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Brand Awareness Studies

Studies designed to measure brand recognition and brand preference of your company’s brand and those of your competitors in the eyes of your target buyers in the United States and other countries.

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Net Promoter Score Studies

Accurately gauge customer loyalty and track your NPS score over time to measure the impact of investments made to boost customer satisfaction and monitor for potential downturns in loyalty stemming from newfound dissatisfaction with your products or services.

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Customer Satisfaction & Loyalty Studies

Annual research studies designed to measure loyalty to your brand (including your NPS score) and satisfaction across all customer-facing aspects of your business, including products, technical support, consulting services, channel partners, and more.

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