Content Creation

Highly specialized experts with deep technical insights who require minimal ramp-up time, understand what’s needed, and get your content right from the start of the engagement.

Content is the cornerstone of any modern marketing program, but when deadlines are tight and campaign results are on the line, you might need help coming up with content ideas, researching and producing content, and seeing projects over the finish line. LeadingEdge is here to help. Our experienced digital content creation consultants will dig in to understand your goals and requirements to get the job done.

The vast majority of the content we create is ‘ghost-written.’ We require no attribution as our customers take the content we produce and lay it out into company-branded templates. Of course, if you’d prefer third-party, LeadingEdge-branded content, or need assistance with layout or creating new templates, we can help with that, too.

Look to LeadingEdge to help you with:

White Papers

Content for both business and technical white papers to support all stages of the buyer journey.

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Product & Service Brochures

Content for corporate brochures, product portfolio brochures, product datasheets, services brochures, and more.

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Solution Briefs

Content that describes how your product offering solves horizontal use case challenges, regulatory compliance challenges, or vertical industry challenges.

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Partner Brochures

Content that demonstrates the joint value proposition with your channel partners, alliance partners, or integration partners.

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Presentations

Content for corporate and product presentations, sales presentations, technical overview presentations, keynote presentations, investor pitch decks, and more.

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Case Studies

Content derived from interviewing customers for named and/or anonymous customer case studies.

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Research Reports

Content for ad hoc or annual client-branded research report with content derived from your company’s proprietary data sources rather than a web-based market research survey.

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Web-based ROI Calculators

Help your prospects gauge their potential return on investment by using your company’s product or service while simultaneously generating high-quality leads.

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eBooks

Content for custom eBooks covering a broad spectrum of business and technical topics.

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Graphical eBooks (gBooks)

Content, custom graphics, and layout (with your branding or ours) for custom gBooks (graphical eBooks) designed especially for business-focused decision makers and influencers.

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Blogs

Content for blogs on a variety of business and technical subjects, including hot topics of the day, industry topics, compliance topics, product topics, company announcements, and more.

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Website Content

Content for communicating your company’s unique value proposition via your most important resource.

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Promotional Emails

Connect with your prospective buyers in language that they can relate to while showcasing your products and/or services in their best light.

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Social Media

LinkedIn, Twitter, and other social media content to promote your company’s content assets, news, upcoming events, and more.

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Media Bylines

Content for media bylines to be placed in business and trade publications.

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Content Promo Packs

Promotional content for your latest gated content asset, including blog, landing page, email campaign, LinkedIn post, and Twitter tweets.

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Localization

Let LeadingEdge translate (and optionally lay out) your content into any of 25 supported languages, including German, French, Spanish, Japanese, Chinese, Korean, and more.

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Writing Style Guides

Help ensure that all of your marketing communications align with regard to spelling, capitalization, punctuation, voice, tone, tense, and point of view preferences.

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