Competitive White Papers
Customer-facing white papers depicting key advantages over competing products and/or services.
LeadingEdge is best known for creating technology white papers as we create more white papers than any other form of sales tool – and probably twice as many white papers as our next-closest competitor. But did you know that LeadingEdge can also create competitive white papers?
Now, as a rule of thumb, we don’t recommend posting competitive white papers to your public website as you don’t want to give your competitors free publicity. But competitive white papers are useful for sales people and channel partners to send to their customers (perhaps under NDA) on a one-off basis, when your company and one or two of your closest competitors are on the shortlist.
There are many vendors out there who can create competitive white papers. What makes LeadingEdge different? We’re glad you asked.
Laser Focused on IT
Unlike our competitors who may serve airlines, banks, and restaurant chains, LeadingEdge is 100% dedicated to serving software, hardware, and IT services vendors. Our consultants average 15-20 years of IT industry experience with subject matter expertise across virtually all IT industry segments, including security, networking, cloud, IT service management (ITSM), storage, virtualization, and more.
Strong Technical Foundations
Our competitive analysis consultants have technical backgrounds as IT practitioners and/or as consultants serving IT vendors for a couple of decades. Unlike many our competitors, our consultants have the technical chops to understand the questions that they’re asking and go off script based on the customer’s response to a given question. You’ll gain far deeper insights by working with LeadingEdge than any other vendor.
Full Portfolio of Competitive Analysis Services
Most of our competitors offer one or two of the services that we offer. We offer a portfolio of six competitive analysis services, not to mention dozens of other marketing, research, and publishing services. LeadingEdge is your one-stop shop for all of your competitive analysis needs.
Need help with other competitive analysis initiatives? Click on any of these related LeadingEdge services to learn more:
