Competitive Analysis

Because we’re laser-focused on technology, we know the right questions to ask and bring a strong technical background to every project. LeadingEdge is your one-stop shop for competitive intelligence analysis.

Knowing what your competitors are up to is key in arming sales with intel they can use to differentiate your company during negotiations. But where do you get that information, much less the time to research? Not to worry, LeadingEdge has you covered. Our expert competitive intelligence analysis vendors can partner with you to analyze the competition and understand why you win or lose deals, among other things.

LeadingEdge offers a full suite of services, including:

Competitive Intelligence

Aggregate product attributes for one or more competitors into a Feature Comparison Matrix (FCM), leveraging both public and non-public sources, to fuel accurate competitive sales tools and training materials and to inspire new product roadmap enhancements.

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Customer Win/Loss Interviews

Telephone-based interviews of customers who chose your product over a competing product and vice versa, yielding a comprehensive, actionable report that is personally presented to you and other key stakeholders.

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Competitor Battlecards

Two-page “cheat sheets” depicting key competitive advantages for the benefit of internal and partner sales personnel.

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Competitive White Papers

Customer-facing white papers depicting key advantages over competing products and/or services.

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Competitor Vulnerability Studies

Uncover potentially exploitable vulnerabilities amongst your closest competitors by measuring competitor customer satisfaction and loyalty.

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CRM Win/Loss Optimization

Consulting designed to maximize the integrity of competitive win/loss reports and underlying win/loss statistics derived from Salesforce.com and other popular CRM platforms.

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