Deeper Technical Insights
LeadingEdge’s veteran product marketing consultants average 15-20 years of experience developing content for IT vendor marketing teams. They all have extensive experience writing about technology, and they have foundational knowledge of virtually every IT industry segment, including security, networking, virtualization, storage, mobile, cloud, and more.
When interviewing your customers, our consultants frequently go “off script,” asking intricate questions about client challenges and how they’ve implemented your company’s solution. The deeper level of substance in LeadingEdge customer case studies is second to none.
Our expert consults require little ramp-up time. They’re coming into your engagement with foundational knowledge.
A common frustration IT vendors often have when working with non-technical contractors is lengthy and painful review cycles. In some cases, they make so many edits that it would have been easier to write the customer case study in-house in the first place! With LeadingEdge, your review cycles will be quick and easy. As our consultants already have technical foundations and extensive industry experience, edits are typically minimal.
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