Content derived from interviewing customers for named and/or anonymous customer case studies.
Simply put, there are two types of customer case studies – those that are “meaty” and those that are not. We specialize in the former.
Too many contractors lack technical foundations and industry expertise, rendering their customer case studies without substance. Sure, they’ll provide a nice background about the customer and describe the basics of their challenges, solution, and results, but too often these case studies lack technical insights that your prospects would find helpful. Fortunately, LeadingEdge is different.
Deeper Technical Insights
LeadingEdge’s veteran product marketing consultants average 15-20 years of experience developing content for IT vendor marketing teams. They all have extensive experience writing about technology, and they have foundational knowledge of virtually every IT industry segment, including security, networking, virtualization, storage, mobile, cloud, and more.
When interviewing your customers, our consultants frequently go “off script,” asking intricate questions about client challenges and how they’ve implemented your company’s solution. The deeper level of substance in LeadingEdge customer case studies is second to none.
Minimal Ramp-up Time
Our expert consults require little ramp-up time. They’re coming into your engagement with foundational knowledge.
Right the First Time
A common frustration IT vendors often have when working with non-technical contractors is lengthy and painful review cycles. In some cases, they make so many edits that it would have been easier to write the customer case study in-house in the first place! With LeadingEdge, your review cycles will be quick and easy. As our consultants already have technical foundations and extensive industry experience, edits are typically minimal.
Need help laying out your customer case study? Click on any of these related LeadingEdge services to learn more:
“Over the years, Tenable has worked with several LeadingEdge consultants for content development, custom research, competitive analysis, customer webinars, and multimedia. I’m consistently pleased with LeadingEdge’s results. It’s rare to find a vendor with such deep bench strength.”
~ Ron Gula, Co-Founder & CEO, Tenable