We’ve Got Deep Subject Matter Expertise
Unlike most buyer persona development firms that serve all kinds of companies (e.g., airlines, hotel chains, healthcare providers), LeadingEdge is laser-focused on serving the marketing needs of technology vendors. Our veteran product marketing consultants average 15-20 years of experience and have deep subject matter expertise in virtually every IT industry segment, including security, networking, ITSM, storage, virtualization, and more. Our consultants’ subject matter expertise enables them to participate in deep, thoughtful discussions with you and your colleagues and customers, ensuring that the buyer persona cards they create hit the mark.
We’re Technology Marketing Experts
All of the consultants who lead our buyer persona projects and who ultimately create the buyer persona cards are previous heads of marketing and/or product marketing for technology vendors. They have forgotten more about buyer persona development then most technology marketers will learn in their lifetimes. Your consultant will follow field-proven best practices to ensure your buyer persona cards are comprehensive, attractive, and well written.
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