Brand Style Guides

Let LeadingEdge create and document your company’s brand identity, including logo usage guidelines, color palette usage (primary and secondary colors), font usage, iconography, branding elements, and more.

Need help creating a brand identity that helps you stand out in your crowded IT industry segment? Well, you’ve come to the right place. LeadingEdge can help create a brand identity that captures your company’s unique style.

Key elements include:

  • Logo usage guidelines
  • Tagline usage (if applicable)
  • Color palette, including primary and secondary colors (in PMS, RGB, and Hex)
  • Typography (fonts, font sizes, font treatments)
  • Iconography
  • Branding elements (e.g., lines, geometric figures, patterns)
  • Imagery guidelines (either a collection of pre-approved images or guidelines for selecting stock photo images)
  • Email signatures (if applicable)
  • Templates (e.g., brochures, presentations)

Once all of your branding elements have been determined, LeadingEdge will document your company’s brand identity preferences into a comprehensive branding style guide. This guide will be used internally and by your external contractors, vendors, and partners (channel and alliance) to ensure consistent application of your company’s branding across all of your marketing communications, including:

  • Company website
  • Brochures
  • White papers
  • Customer case studies
  • eBooks
  • Infographics
  • Presentations
  • Promotional email templates

Is it time to create or refresh your company’s logo? Do you also have a writing style guide to capture preferences for written content? Click on any of these related LeadingEdge services to learn more:

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