LeadingEdge is laser-focused on serving the IT vendor community. Our veteran marketing consultants average 15-20 years of experience and have served virtually all IT industry segments, including security, networking, virtualization, storage, mobile, cloud, and more. By having subject matter expertise in your industry, we’re better equipped to construct a survey instrument that meets your needs.
We Scale Across All Countries
LeadingEdge partners with reputable research panel vendors to locate and reward research participants who align with your prospective buyer criteria. LeadingEdge has conducted research in 17 countries across North America, Europe, Asia, the Middle East, Africa, and Latin America.
We Embrace Best Practices
LeadingEdge knows research. We embrace numerous best practices, including:
- Avoiding survey bias
- Avoiding survey fatigue
- Constructing easy-to-follow survey questions in a consistent way
- Localizing surveys for non-English speakers
- Achieving a statistically significant sample size
- Weeding out “speeders” and “cheaters”
- Mining results for optimal insights