Banner Ads

Layout and (optional) copy support for Google Ads, targeted LinkedIn advertising, dynamic web retargeting, and other pay-per-click (PPC) banner advertising mediums.

Google AdWord campaigns, targeted LinkedIn advertising, dynamic web retargeting, and other pay-per-click (PPC) advertising mediums are popular initiatives for generating net new leads. But creating effective banner ads is a key element to any PPC campaign.

LeadingEdge offers two options for creating banner ads on your company’s behalf:

  • Option #1: Copy and layout. Need help coming up with creative ideas and developing compelling copy? With this option, your primary interface will be a seasoned product marketing consultant who will work with a talented graphic designer behind the scenes to bring your banner ads to life.
  • Option #2: Layout only. If you know exactly what you want, and don’t need help creating copy, then we can assign you to a highly experienced graphic designer who will create exactly the banner ads you’re looking for – and in a variety of dimensions.

We’re Fluent in Technology

LeadingEdge is laser-focused on serving the content creation needs of IT vendor marketing teams. Our veteran product marketing consultants and talented graphic designers average 15-20 years of experience creating banner ads and other promotional materials for technology vendors. And we’re experienced in virtually all IT industry segments, including security, networking, virtualization, storage, mobile, cloud, and more.

Minimal Ramp-up Time

Our expert consults require little ramp-up time. They’re coming into your engagement with foundational knowledge of your IT industry segment. They just need to be oriented to your company’s unique value proposition.

Faster and Easier Review Cycles

With LeadingEdge, your review cycles will be quick and easy. As our consultants already have technical foundations and extensive industry experience, edits to your banner ads are typically minimal. In short, we get it right the first time – and on time.


Need help managing your entire digital marketing initiative? Or perhaps creating content to be featured as a call-to-action in an upcoming banner ad campaign? Click on any of these related LeadingEdge services to learn more:

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