You’ll Save Considerable Time (and Money)
Your primary interface for your project will be a highly experienced LeadingEdge product marketing contractor with deep subject matter expertise in your IT industry segment – rather than a “creative director” in Eastern Europe who isn’t entirely fluent in English who you can only exchange emails with. (Yes… this is from personal experience. It’s painful.) Your LeadingEdge consultant will not only serve as your project manager, working with talented multimedia consultants behind the scenes, but will also play an active role in establishing your storyboard and voice-over script. Thus, you won’t have to waste countless hours with someone who doesn’t understand IT trying to explain your company’s unique value proposition. We estimate that our clients save 40-60 hours of their time by working with LeadingEdge over low-cost vendors. What is your time worth to you and your company?
You’ll Spare Yourself Frustration
As LeadingEdge is laser-focused on serving IT vendors and service providers, and our product marketing consultants are equipped with deep subject matter expertise, reviewing storyboards, voice-over scripts, and iterations of your video are so much simpler. Plus, your LeadingEdge consultant reviews everything before you do. Unbeknownst to you, changes are usually made before you even see the content. This spares you the frustration of working with a low-cost explainer video vendor. And instead of receiving your video in 4-6 months (again, personal experience…), you’ll receive it in 4-6 weeks.
You’ll Achieve a Higher Quality Video
The quality of our animations is second to none – much nicer than the explainer videos you can get for a few hundred bucks, which often use stock animated characters and have clunky movements. But the real difference is the quality of the story we’re telling and how we’re telling that story. Since we already have subject matter expertise in your IT industry segment, the story we’re telling will be far more compelling, and the voice-over script will absolutely hit the mark.