Sponsoring a LeadingEdge analyst report provides objective, third-party validation of your product category and/or unique competitive advantages. They’re an inexpensive way to generate and nurture top-of-funnel leads while building thought leadership in your industry.
Sponsoring a LeadingEdge analyst report provides objective, third-party validation of topics pertaining to your company’s product category and/or product strategy, or it simply educates your customers about relevant topics of the day. Regardless of the subject, there are many reasons why tech vendors sponsor LeadingEdge analyst reports, including:
- Demonstrating thought leadership in your industry
- Generating new, and nurturing existing, top-of-funnel leads
- Validating the need for your product category
- Conveying the need for your product’s competitive advantages
Licensing analyst reports from Gartner, Forrester, and other major IT analyst firms is great, but it’s also expensive. And sometimes only part of a relevant report applies to your company’s primary line of business.
Sponsoring a LeadingEdge analyst report costs a fraction of what you’d spend with Gartner or Forrester and typically achieves a much higher return on your marketing investment. Although all LeadingEdge analyst reports are vendor-agnostic, and never favor one vendor over another, as
the sponsor, you help decide on the report’s primary focus and the topics to be addressed. This way, your licensed analyst report will always hit the mark.
Need help generating leads from your analyst report? Or perhaps sponsor a survey report, as well, to reinforce key findings. Click on any of these related LeadingEdge services to learn more: