Description: Conducting your own market research study is a great way to generate high-quality leads and build thought leadership in your industry. However, there's a right way and a wrong way to go about it. Join high-tech marketing veteran, Steve Piper, as he reviews seven habits for conducting highly successful market research studies. Learn how to:
- Construct unbiased survey instruments
- Target the right survey respondents
- Weed out "speeders" and "cheaters"
- Generate compelling research reports