Description: Content syndication enables tech vendors to generate leads by promoting their high-value content assets. Unfortunately, not all content syndication vendors are the same. Some charge an arm and a leg. Some lack geographic reach or filters for adequate lead targeting. And some have no ability to go beyond standard lead generation by offering account-based leads, marketing-qualified leads, or sales-ready leads. Join Steve Piper, Founder & CEO of LeadingEdge, as he describes what to look for, and what to avoid, when selecting the right content syndication partner.