Finding top-quality marketing talent with the right job experience and subject matter expertise is challenging at best. That's why so many high-tech marketing executives are turning to staff augmentation firms to fill short-term gaps on…
Smart high-tech marketing teams embrace account-based marketing (ABM) initiatives to target the right people at the right prospects. But running a successful ABM program is harder than it sounds. Join our CEO, Steve Piper, as…
Demonstrating a positive return on investment (ROI) to your prospects helps improve sales opportunity win rates and reduce sales cycle durations. And it provides comfort to your prospects that they’re making the right decision by…
Is your marketing collateral getting a bit stale? Ready to explore some fresh ideas? LeadingEdge's Managing Consultant, Jon Friedman, has developed hundreds of compelling brochures, white papers, eBooks, case studies, infographics, and other collateral pieces…
Looking for fresh content ideas for your digital marketing campaigns? Want to make sure you have the right content to cover all buyer personas and learning styles at all stages of the buying cycle? Join…
Adding an ROI calculator to your company’s website is an effective way to generate high-quality leads while demonstrating potential return on investment to your prospects. In an environment where project owners are increasingly asked to provide financial…
Content syndication enables tech vendors to generate leads by promoting their high-value content assets. Unfortunately, not all content syndication vendors are the same. Some charge an arm and a leg. Some lack geographic reach…
Successfully conducting a custom research project based on a web-based survey is both an art and a science. It can be challenging to consistently follow best practices, but easy to make a colossal mistake. Join…
Aligning content to different stages of the buyer's journey ensures you have helpful, relevant, and engaging information to share with your prospects throughout their buying process. If done right, you'll maximize the conversion of MQLs…
Knowing your customers inside and out is critical to your company’s success. Experienced marketing professionals rely on buyer personas to ensure that activities involved in acquiring and serving their customers are tailored to their buyers’…
Conducting your own market research study is a great way to generate high-quality leads and build thought leadership in your industry. However, there's a right way and a wrong way to go about it. Join high-tech marketing veteran, Steve Piper, as he reviews…
Creating product messaging that stands out with your customers and partners is both an art and a science. Join high-tech product marketing veterans, Jon Friedman and Steve Piper, as they guide you through their field-proven methods. Triangulating…
Conducting ongoing customer win/loss interviews is a crucial component of any successful competitive analysis program. If done right, the insights you'll gain will prove invaluable. If done wrong, you're just wasting your company's time and…
Conducting an annual customer satisfaction and loyalty study is mission critical for evaluating both the satisfaction with every customer-facing aspect of your business, but also loyalty to your brand. Join high-tech marketing veteran, Steve Piper,…
Maintaining a healthy competitive analysis program is critical to your company's success. Done right, it will pay dividends. Done wrong, it may cost you your job! Join 25-year high-tech veteran, Steve Piper, as he shares…