LeadingEdge’s Definitive Guide books and eBooks are a more cost-effective, flexible alternative to those from traditional publishers. Regardless of what IT trade show you attend,…
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Before starting LeadingEdge in 2012, I worked for technology vendors for nearly two decades. Over the years, I’ve worked with dozens of product marketing contractors…
Most tech vendor sales teams forecast opportunities (i.e., prospective sales deals) within their customer relationship management (CRM) platform, such as Salesforce.com. The outcome is usually…
Earlier this year, LeadingEdge launched five new content syndication offerings to help our customers generate new opt-in leads by promoting marketing content created by LeadingEdge,…
Over the years, dozens of LeadingEdge clients have worked with our highly experienced product marketing manager (PMM) consultants through 20-, 30-, and 40-hour/week retainers. But…
LeadingEdge works hard to produce world-class content for our tech vendor clients, including white papers, product brochures, case studies, explainer videos, research reports, and much,…
Too many high-tech hardware vendors leave piles of cash on the table by ignoring their competitors' end-of-life (EOL) announcements. When a hardware device has reached…
The sixth and final blog of the anonymous buyer journey dives into the online social landscape that unites peers, shares knowledge and communicates news. While…
Sales people have likely noticed today’s buyer is very different than in recent years past. While the fourth blog in this series looked at the…
Buyers today expect expertise and educational value from sales and marketing as discussed in the third post of this blog series concerning intelligent outreach. The…
Inside sales teams are rapidly growing and becoming part of marketing for companies that understand the anonymous buyer journey and the shift between marketing and…
Having set the core foundation with an effective sales equation, our second post in this series examines the shift between marketing and sales for…