Survey bias is a general term for a range of cognitive biases that knowingly or unknowingly influence survey participants to respond inaccurately. Unethical researchers may…
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LeadingEdge is a white paper factory. We’ve ghost-written more business and technical white papers than our top five competitors – combined. So, let us share…
Salespeople love competitor battlecards. There’s no two ways about it. And it’s important that you provide comprehensive competitor battlecards to your sales force and channel…
There are two types of researchers – those who care about data quality and those who don’t. If your primary concern is generating leads and…
Many high-tech vendors are able to generate win/loss reports from their CRM system (e.g., Salesforce.com), but they rarely pass the "sniff test." In other words,…
When conducting a research study based on a survey, if data quality is important to you, then two of the (many) factors you should consider…