There are two types of researchers – those who care about data quality and those who don’t. If your primary concern is generating leads and…
Blog
In the previous post in this series we highlighted four characteristics of great marketing messages and refined our definition of a marketing message to be:…
Earlier this year, LeadingEdge launched five new content syndication offerings to help our customers generate new opt-in leads by promoting marketing content created by LeadingEdge,…
Bridging the Gap Between Marketing and Sales – Part 4: Winning with Win/Loss Studies This fourth post in our series on bridging the gap between…
Over the years, dozens of LeadingEdge clients have worked with our highly experienced product marketing manager (PMM) consultants through 20-, 30-, and 40-hour/week retainers. But…
We talk a lot about “the voice of the customer” (VOC) but most of us have no idea what it sounds like. The VOC is…
One of the biggest challenges B2B tech marketers face is time. There aren’t nearly enough hours in the day to complete the many tasks that…
LeadingEdge works hard to produce world-class content for our tech vendor clients, including white papers, product brochures, case studies, explainer videos, research reports, and much,…
I recently had coffee with the CMO of a European technology company, and he quickly disclosed his frustration that the company seemed to be losing…
Personas are vital to the success of a product and of a sales effort. A persona – a somewhat fictional character that personifies the ideal…
Many high-tech vendors are able to generate win/loss reports from their CRM system (e.g., Salesforce.com), but they rarely pass the "sniff test." In other words,…
Too many high-tech hardware vendors leave piles of cash on the table by ignoring their competitors' end-of-life (EOL) announcements. When a hardware device has reached…