LeadingEdge’s Definitive Guide books and eBooks are a more cost-effective, flexible alternative to those from traditional publishers. Regardless of what IT trade show you attend,…
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Survey bias is a general term for a range of cognitive biases that knowingly or unknowingly influence survey participants to respond inaccurately. Unethical researchers may…
Before starting LeadingEdge in 2012, I worked for technology vendors for nearly two decades. Over the years, I’ve worked with dozens of product marketing contractors…
LeadingEdge works with tech vendors of all sizes across all IT industry segments. We often work with early-stage tech vendors who don’t have a head…
The final blog post in our series on bridging the gap between marketing and sales gives advice on how to tackle case studies and ensure…
LeadingEdge is a white paper factory. We’ve ghost-written more business and technical white papers than our top five competitors – combined. So, let us share…
Most tech vendor sales teams forecast opportunities (i.e., prospective sales deals) within their customer relationship management (CRM) platform, such as Salesforce.com. The outcome is usually…
This third post in our series on bridging the gap between marketing and sales discusses ways to leverage customer-facing content. By presenting content in a…
Salespeople love competitor battlecards. There’s no two ways about it. And it’s important that you provide comprehensive competitor battlecards to your sales force and channel…
The first post in this series tackled the topic of sales enablement. In this second installment, we look at ways marketing can accelerate the buying…
Throughout your marketing career, you’ll work at any number of companies in different roles at varying levels – but they will all have one thing…
Marketing and sales teams often find themselves at loggerheads, due to different timelines, expectations and measures of success. This is the first in a series…