LeadingEdge: Jack of All Trades, Master of All?
As a marketing firm offering more than 75 different services, one of the common questions we get from our prospects is how one company can be so good at so many things? How can LeadingEdge be the jack of all trades and master of all?
The answer is simple. It’s because of our business model.
100% of LeadingEdge’s consultants are independent contractors rather than employees. But aside from a few retainer consultants, the vast majority of our consultants are not in between jobs. They’re not moonlighting. They are highly experienced “career contractors” who are experts at their chosen professions who like to work from home (even before the pandemic) and enjoy the flexibility of setting their own hours.
We consider our business model to be the “edge” in LeadingEdge. It enables us to be your one-stop-shop for all of your marketing needs. (Except public relations. We aren’t a PR firm. But just about everything else in marketing, we can handle.)
Want to do a brand awareness study? No problem. We have laser-focused experts.
Need a web-based ROI calculator? That’s easy. We have laser-focused experts.
How about creating an animated explainer video? Or giving your website a badly needed facelift? Yep. Laser-focused experts.
Every single thing we do for our clients is performed by A-player consultants with 10+ years of experience in their chosen professions. And when it comes to creating content, conducting research studies, authoring books and eBooks, and facilitating competitive analysis projects, our consultants also have built-in technical foundations and extensive subject matter expertise.
So… yes… LeadingEdge is indeed the jack of all trades, master of all. And our clients couldn’t be happier about it.
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